about.

I founded The Isjaka Co. in 2021 following a 20+ year career advising F500 c-suites and public officials on topics of “transformation” and “operational discipline.” This founding coincided with an opportunity to provide fractional COO services to a creative studio. The practices and processes employed are based upon best practices but scaled and streamlined to the needs of small business owners

I provide small business coaching + consultancy to studio owners. I partner with businesses to address unease, solve problems, improve operational performance, define + achieve goals, and find fulfillment.   I do not provide group coaching, webinars, or canned-curriculum; just 1-on-1 support that is intentional, pragmatic and capable. The way it should be.

-Mark Williamson, Owner

how we will work together.

Two support models are offered; coaching + fractional support

A scheduled series of one-on-one conversations that are actionable and intentional, Together, we will identify your unease, gain clarity, make decisions, and solve problems. Most partners begin here.

coaching

For partners that need hands-on support solving acute opportunities. Our fractional support provides operational, organizational, and strategic capability that drives value in your studio.

fractional

Regardless of the selected support model; all of support we provide will be capable, intentional, and pragmatic:

CAPABILITY is the application of knowledge and skill in an efficient and effective manner. Together, we will leverage your and my capability to address your unease, define goals, and realize a desired outcome.

We are INTENTIONAL.  Quite simply, our objectives and associated actions are purposeful.  The coaching and support provided is deliberate.  

We are PRAGMATIC.  Our services mimic the needs of most small business owners; straight forward pricing, realistic and value-added solutions, transparent and streamlined support.  We strive to live up to Albert Einstein’s belief; “Everything should be made as simple as possible, but no simpler.”

coaching.

the interesting thing about coaching is that you have to trouble the comfortable, and comfort the troubled

“

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-Ric Charlesworth

  • we have demonstrated capability in helping our partners in the following aspects:

    > organizational performance

    > leadership & management

    > vision setting

    > defining objectives

    > goals & targets

    > problem identification

    > decision making

    > accountability

  • coaching is a scheduled and recurring conversation between two partners but intently focused on one. it is efficient, dynamic, and both comforting & uneasy. effective coaching can help you:

    > address unease

    > solve problems & remove “blocks”

    > provide clarity

    > gain perspective

    > make tough decisions

    > develop & grow

    > establish accountability

  • coaching is not for everybody. before engaging in a coaching relationship, you should consider the below:

    > you are a high performer that wants to improve

    > you recognize that change is hard & requires effort & time.

    > you are open to receiving feedback

    > you believe a third party, cold-eye perspective can help you gain insight

    > you are going to talk about yourself & your challenges….often

    > you are open to new ideas and ways of thinking

  • there are many great coaches available in the marketplace, each with a style and approach. the below are some considerations about finding the right fit.

    > “why are you considering partnering with a coach?” & “is a particular coach able to help?”

    > is the coach being considered capable in executive coaching, business coaching, life coaching, etc…?

    > ask the potential coach to describe their process or framework

    > understand and align on confidentiality

    > what format will most help you? face to face, phone, video?

    > Do you require coaching, consulting, or both?

interested in learning more? I welcome you to connect

strategy.

We believe strategy development is hard, but it does not need to be complicated. To the small business owner, strategy without accompanying action is not helpful. We employ a simple framework of vision clarity, actionable objectives, and results driven execution that enables an entire team. We are your strategy partner!

  • An aligned team executes objectives

  • Progress is measured, capabilities are built, resources applied, tools & processes created, trades-offs considered

  • A clear vision is decomposed into multiple, action- driven objectives

  • Targets are established

  • Vague goals gain clarity

  • Purpose, confidence, and progress replace unease, frustration, and stagnation

interested in learning more? I welcome you to connect

operations.

We are advocates of disciplined operations. We promote systems, ensuring “the right person, has the right knowledge, at the right time, to make the right decision.” We enable organizations with role clarity, cascaded responsibilities, and decision rights. Operational discipline goes beyond processes and tools; our framework reduces surprises, provide stability, and solves acute opportunities for the long-term.

Working with you, our consultancy will:

  • DIAGNOSE the opportunity and intended outcome

  • DESIGN + EFFECT the critical inputs and components that will drive this opportunity

  • VERIFY if “what should be done is indeed being done

  • VALIDATE the intended outcome was realized

interested in learning more? I welcome you to connect